WHAT MAKES A GOOD WEBSITE
Having a website is like opening a door and inviting potential customers into your business. Every business should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer. Your site communicates with prospects and customers 24 hours a day, 7 days a week, 365 days a year.
Each page of your website should have a clear purpose. It will most probably sell your products and services, generate leads or build your brand. Ask yourself what is your customer going to look for on your website. Will it be information, purchase, entertainment?
Your website needs to be eye-catchy so visitors want to explore it. If it’s unattractive and old-fashioned, it might mean that you don’t care about improving your product or services. Always use graphics and pictures that fit the content.
Relevant, Original Content
None of your website visitors will have time to read essays about your products or services so remember about the main rule of content writing: clear communication. Once your website visitors enters your website, make sure they know who you are, they know what you do and what kind of benefits they can get if they decide to become your customers.
Clear Website Navigation
Navigation is about how easy it is for people to take action and move around your website. You can have the most beautiful website ever, but if your customers won’t be able to find the information they are looking for or get confused while encountering obstacles in the purchase process, your website won’t sell.