FOUR REASONS WHY YOU NEED A MOBILE APP
If you feel that developing a mobile app for your small business is a useless idea or if it is only a good thought for big businesses then you surely are losing your market share to your competitors. Today, in the network of smart phones, mobile applications and idea of bringing your business to your clients on the go is the key to success. Be it some beauty salon service providers or a corner coffee shop, today almost all businesses have their own dedicated mobile applications.
The best thing about the mobile channel is that it gives companies the potential to engage with their customers in real-time, by location and complete with profile information. If done right, you can turn those engaged customers into revenue generating ones.
Customer Service & Support
Making it simpler and more efficient for your customers to get in touch with your company and offering them tools to make their life easier while using your products or services can be a great reason to develop a mobile app.
One of the most popular means to monetize is offering coupons. And mobile adds an interesting layer of location-based push notifications to the coupon economy. Imagine if people were to get notified on their mobile phones with a coupon from your store when walking by, you’d increase the likelihood of having them visit by providing a timely reason.
Creating A Brand Image
People like associating themselves with big brands. Seeing a mobile application of the brands they like to shop from can encourage them to buy more. Having a mobile application solidifies your identity as a company. This indirectly gives a message to your customers that who you are and what value in form of products and services you want to offer to your customers.